CREATING
DIGITAL
SHINE
THIS EXPERIENCE IS HANDDESIGNED (AND CODED!) BY RIK WANDERS
* By entering this website you agree with the usage of cookies. For more information about cookies please visit this page.
visual & UX Design
ABN AMRO
ABN AMRO
UX, UI & Visual Design & Dev.
miele
miele
UX, UI, Visual & Graphic
finess
finess
UX, UI & Visual Design & Dev.
philips
philips
visual design
rituals
rituals
Interactive Design & Dev.
xs4all
xs4all
interactive design & dev.
peugeot
peugeot
SCROLL SCREEN
OR TAP HERE
Home
Visual & UX Design
Payments & Insurances
At ABN AMRO I have created, managed and edited visual digital assets. Making sure every visual content was telling the right story. In general these visuals are placed on the website, social media, banners and emails. If new photos where needed or desirable I wrote a storytelling script around the products and discussed this with a photographer and producer in order to set up a shoot. During these shoots I was present to make sure everything went to plan.
Company
ABN AMRO
Year
2018-2019
Deliverables
Visual content, photography, page design, interaction flow
Role
Visual designer a.i.
Work

Besides this visual part of the job it had an have an overlap with UX design. This overlap included making interaction designs and flows according to card sorting processes, A/B tests, benchmarking, and being present at the UX lab to learn. If I had UX related issues or wishes I made sure this was addressed so the UX designers and developers were aware of this too.

Home
UX/UI/Visual Design & Development
Premium domestic appliances
At IPG I have done a lot of digital work for Miele, the premium brand for domestic appliances and commercial equipment. This work consisted of human centered UX and UI design of community and product landingpages along with complimenting advertising material.
Company
IPG Mediabrands
Year
2016-2018
Deliverables
Landingpages & advertising
Role
UX/UI/Visual Design & Development
Work
Below you see two landingpages. On the left an example of the community site name Kitchentrends with all kinds of engaging content like tips, interviews and video's regarding people, their kitchen and the food they are able to prepare or preserve.

On the right you find an example of a conversion targeted landingpage which is landed on mostly through online marketing channels. Altough the option is given to view other Miele products these productpages are designed for each product specifically. From vacuum cleaners, wasmachines to kitchen equipment like a dishwasher or a steamoven. On these productpages visitors can have an in depth look at the product in order to gain a good sense of the product they are interested in.

keukenapparatuur
wasmachines

Within the page on the right side a CTA is present at all time to provide the visitors with an overview of online and offline retailers at which the product could be bought. Deze pagina's zijn voor elk product specifiek ingezet van stofzuigers, wasmachines tot het keukenapparatuur van Miele.

Besides creating all productpages I have set up dynamic advertising to serve through Google DoubleClick/DV360. Productimages and copy could be uploaded and placed in a feed and because of this easy way of creating new banners you can easily make a whole bunch with different content to test and make sure the best ad was served.

mobile
banner
imgmiele
Home
UX/UI/Visual & Graphic Design
Culture Couture
In 2018 I’ve started a fashion brand in streetwear with designs from my own hand. Besides designing the apparel I’ve created the brand as a whole. Finess is my hobby project and I can put all my creativity into it. I have to say the knowledge I get from these hobby projects are a huge bonus for me in getting a broader sense of businesses and it's marketing. From an early age I've always been business minded and combining this with my passion for online and design is the best there is for me.
Company
Finess
Year
2018-Present
Deliverables
Clothing, packaging, website, social content
Role
Founder/Art-Director
Work
From logo to website to maintaining and advertising on social media channels and Google. Connecting with influencers and directing photoshoots. This is the website on mobile device.

shop2
shop1
shop3

Here you can see some examples of the content I create. A flat lay presenting the product and a style to go with it, an example of a tshirt design used to present to the followers and two influencer shots.

finessflatlay
nickykygo
influencers
nickykygo

You can check out the brand online at https://finessapparel.com and on Instagram at https://instagram.com/finess.apparel.

crossscreen1
crossscreen2
Home
UI/Visual Design & Development
Innovation and Me
On behalf of DEPT and Mr. Ynk I have created digital experiences for Philips. One is an improved landingpage design in this case presenting the smart baby bottle and the other project is a set of rich media banners for hue lighting.
Agencies
DEPT & Mr. Ynk
Year
2018-2019
Deliverables
Landingpage & Rich-media ads
Role
UX/UI/Visual Designer & Developer
Work
This design is made as part of a Philips workshop at DEPT. We took the original landingpage and designed this new one based on specific personas and targets. After having a collective brainstorm with multiple teams we decided on key aspects to integrate into the new design. This was the startingpoint for me to get designing and came up with this liquid inspired design that had all the desired aspects and is aiming to reach conversional targets.

philipssbb1
philipssbb2

At Mr. Ynk I have created this rich media. Expanding banners with a video inside the expanded part.

philips600x500col1
philips600x500col2
philips600x500exp1
philips600x500exp2
Home
Visual Design
Christmas giftfinder
For Code'd Azur and Rituals I've had the honour to design a concept for the facebook giftfinder canvas ad. The concept of this design was the cranebirds revealing the Rituals christmas gifts.
Agency
Code d'Azur
Year
2019
Deliverables
Concept design
Role
Visual designer
Work
The cranebirds are flying around in the key video and by entering the giftfinder the cranebirds fly in and reveal the giftfinder and it's content.

ritualsscreen1
ritualsscreen2
ritualsscreen3
ritualsscreen4

Home
Interactive Design & Development
XS4ALL Presenting the servicedesk
At .bone I was part of a team I have good memories of being a part of. We where asked to create an activation campaign for XS4ALL to celebrate their awarded service.
Agency
.bone
Year
2014
Deliverables
Campagne site, rich-media
Role
Interactive design (ass.) & developer
Work
My contribution to this project was assisting the designers on UI and visual elements and help creating advertising material.

xs4allscreen1
xs4allscreen2
xs4allscreen3
xs4allscreen4
xs4allscreen5
xs4allscreen6
Home
Interactive design & development
Launching campaign & dynamic advertising
In 2018 I have made some dynamic and rich-media display ads for Peugeot. The rich-media ads where to create awareness around the launch of a new Peugeot model, the 508. The dynamic ads are for every production Peugeot models. Dynamically placeable images and copy make it easy to create a lot of banners in a very short amount of time and to test these banners in order to manage performance.
Agency
Mr. Ynk
Year
2018
Deliverables
Advertising
Role
Interactive design & development
Work
Home
Creating effective and aesthetic digital experiences.
As freelance visual & UI designer I help advertising-, production-, PR agencies and brands engage and interact with people or other businesses. Creating digital experiences like a website, shop, landingpage, rich-media, digital out of home, or social media ad which intuitively attract and guide audiences.

In my past roles I have been working on all kinds of creative sides. From user centered experience and interface design to creating and managing storytelling photography to optimizing design based on data coming from A/B tests or an UX lab. Working both agile and waterfall. When it comes tot titles I've been on jobs and assigments as a visual designer, UI designer, UX designer and as art director. Besides design I have work experience in front-end development and although I'm not available as a developer anymore it does make it easy for me to work with developers as well as conceptualizing and designing in a way that's technically efficient. In fact this online portfolio is completely developed by myself!

Just a few of the top brands I've worked with include ABN AMRO, Mercedes Benz, BMW, HP, Tommy Hilfiger, McDonalds, Nespresso, Schiphol & Greenpeace and agencies TBWA, JWT, N=5, Duval Guillaume, Saatchi&Saatchi, .bone, DEPT & Code d'Azur.

If ever I can possibly help you out with something please let me know. You can always contact me.

Best,

Rik Wanders
Top brands and agencies I have worked for
about
contact
Let's shine together!
+316 4676 2606
info@rikwanders.nl

Mgr. van Steelaan 162
2273 EV Voorburg
© Copyright 2019. All rights reserved.
Rik Wanders, Freelance Visual & UI Designer.