Freelance &
Interim
Digital Designer
(UI, UX, Visual)
Rik Wanders
FREELANCE
UI/UX DESIGNER
Creating digital  spaces
15%
This experience is designed ánd coded by Rik Wanders.
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Design & Digital Art Direction
VICE AD STUDIO
VICE AD STUDIO
Digital Rebrand
LEARNING MAGIC
LEARNING MAGIC
UI & UX Design
EMPOWER PEOPLE
EMPOWER PEOPLE
Visual, UX Design & Art Direction
PAY & INSURE
PAY & INSURE
UX, UI, Interactive & Design
HOME DEVICES
HOME DEVICES
UI & Visual Design
BABY BOTTLE
BABY BOTTLE
UX & Visual Design
YOU'VE GOT MAIL
YOU'VE GOT MAIL
UX, UI, Visual & Graphic
STREET FASHION
STREET FASHION
SCROLL
SCREEN
OR TAP
HERE
Home
Design & Digital Art Direction
Interactive Advertising Experiences
At VICE Media I have been part of the Ad Studio team. With this amazing team I have created many interactive creatives, formats, concepts & pitches in service of the most known brands in the world.
Agency
VICE
Year
2021
Deliverable
Interactive stories and advertising
Role
Interactive design & digital art direction
Visual
design Graphic
design UI
design UX
design Art-
direction Front-end
dev.
Work
I have had the honor to assist VICE for a year in 2021-2022 and in this period I have designed for advertising brands on the VICE platform of which Adidas, Gucci, The New York Times, Disney, Lionsgate, PayPal and Campbell's.
MY FIRST MILLION
Below you see an example of a micro website I have designed for Puig/Paco Rabanne. The concept by VICE was to create a music pitching contest where the winner could win studio time with known artist from Germany. 1 million being the most popular fragrence by Paco Rabanne content was created explaining artist's path to their 1st million views/streams.
THE PROTÉGÉ
This experience is created to raise awareness and engagement around the premiere of this Lionsgate movie. Counting the days until première and showing the movie trailer.
RALPH'S CLUB
Welcome to Ralph's Club. Where you get an insight around the newly launched perfume by Ralph Lauren. An interactive experience where all aspects of the fragrence like ingredients are being shown to the user and people are able to buy the perfume.
CALL OF DUTY WARZONE
This design is made as an interactive experience to display the new call of duty edition. The experience showed the map and the different places on it complimented with a short description about these places. All to raise awareness and interest around the launch of this COD edition.
CAMPBELL'S SOUP
Very honored to be able to touch on this iconic piece of history. Because of this I decided to make the can speak for itself.
More work
Next project
ABN AMRO
Next project
Miele
Next project
Philips
Next project
Bugaboo
Next project
Finess
Next project
SMS
Next project
Envision
Next project
ABN AMRO
Next project
Miele
Next project
Philips
Next project
Bugaboo
Next project
Finess
Next project
SMS
Next project
Envision
Next project
ABN AMRO
Next project
Miele
UI/UX Design
Complete Digital Rebrand
Creating an identity and styleguide where all the aspects of this identity were documented and with that identity created a variety of digital products of which the website, the learning application itself, newsletter, whitepaper and more.
Brand
SMS
Year
2024
Deliverables
Digital Rebrand
Role
UI/UX designer
Visual
design Graphic
design UI
design UX
design Art-
direction Front-end
dev.
The Magic of eLearning
The visual identity of SMS Implementation Engineers was underdeveloped so when they asked me to redesign all digital material I advised start the redesign at the root, their identity. That way I can design all these new products based on this redesigned identity.

All designs are documented in a single Figma source build with design variables and components. Here you can see a few shots of the website, styleguide and their elearning product.
More work
Next project
Envision
Next project
VICE
Next project
ABN AMRO
Next project
Miele
Next project
Philips
Next project
Bugaboo
Next project
Finess
Next project
SMS
Next project
Envision
Next project
VICE
Next project
ABN AMRO
Next project
Miele
Next project
Philips
Next project
Bugaboo
Next project
Finess
Next project
Envision
Next project
VICE
UI & UX Concept Design
Welcome to Envision
When my last assignment ended I got in contact with a Co-Founder of Envision and asked if I could create a redesign of the website because I saw some nice chances to improve the user experience. Besides the possibility of improving the experience I saw it as an amazing chance to deepdive into the world of accessibility from a visiually impared standpoint. This way I really learnt some great stuff about how a user with bad vision navigates the web and how my design can improve the experience for this type of users.
Brand
Envision
Year
2024
Deliverables
Concept Design
Role
UI/UX Designer
Visual
design Graphic
design UI
design UX
design Art-
direction Front-end
dev.
Perceive Possibility
Creating a total new experience in which audio plays a great role. Blind or visually empared people use a screen reader to read websites and for this website I conceptualized a feature where this screenreader is replaced by Envision Audio guiding the user through the website.
More work
Next project
VICE
Next project
ABN AMRO
Next project
Miele
Next project
Philips
Next project
Bugaboo
Next project
Finess
Next project
SMS
Next project
VICE
Next project
ABN AMRO
Next project
Miele
Next project
Philips
Next project
Bugaboo
Next project
Finess
Next project
SMS
Next project
VICE
Next project
ABN AMRO
Visual, UX Design & Art Direction
Payments & Insurances
At ABN AMRO I have created, managed and edited visual digital assets. Making sure every visual content was telling the right story. In general these visuals are placed on the website, social media, banners and emails.

If new photos where needed or desirable I wrote a storytelling script around the products and discussed this with a photographer and producer. Then after selecting the right location and models we went out to shoot. During these shoots I was present to give direction where needed.
Company
ABN AMRO
Year
2018-2019
Deliverables
Visual content abnamro.nl, mailings, ads etc. Photography, wireframes, user flows
Role
Visual designer a.i.
Visual
design Graphic
design UI
design UX
design Art-
direction Front-end
dev.
Digital banking
Below you'll see some of the work I have done for ABN-AMRO including visuals, photography and user flows.
  • Visual Design Abnamro.nl
  • E-mail, DTP, Ads
  • Photography Creation
  • Photography Management
  • UI/UX Design
UI & UX design
/ INSURANCES
Visual design
/ Credit
More work
Next project
Miele
Next project
Philips
Next project
Bugaboo
Next project
Finess
Next project
SMS
Next project
Envision
Next project
VICE
Next project
Miele
Next project
Philips
Next project
Bugaboo
Next project
Finess
Next project
SMS
Next project
Envision
Next project
VICE
Next project
Miele
Next project
Philips
UX/UI/Visual Design & Development
Premium domestic appliances
At IPG I have done a lot of digital work for Miele, the premium brand for domestic appliances and commercial equipment. This work consisted of human centered UX and UI design of community and product landingpages along with complimenting advertising material.
Agency
IPG Mediabrands
Year
2016-2018
Deliverables
Landingpages & advertising
Role
UI/UX/Visual Design & Development
Visual
design Graphic
design UI
design UX
design Art-
direction Front-end
dev.
Landings and Ads
Here you'll find an example of a conversion targeted landingpage which is landed on mostly through online marketing channels.

From vacuum cleaners, wasmachines to kitchen equipment. On these productpages visitors can have an in depth look at the product in order to gain a good sense of the product they are interested in.

These product pages are designed with high priority on conversion.
  • UI/UX Design
  • Front-end Development
  • Interactive Design
  • Dynamic Ad Creation for Google DV360
Community page
/ KITCHENTRENDS
Product page
/ Product
More work
Next project
Philips
Next project
Bugaboo
Next project
Finess
Next project
SMS
Next project
Envision
Next project
VICE
Next project
ABN AMRO
Next project
Philips
Next project
Bugaboo
Next project
Finess
Next project
SMS
Next project
Envision
Next project
VICE
Next project
ABN AMRO
Next project
Philips
Next project
Bugaboo
UI & Visual Design
Innovation and You
This design is made as part of a DEPT x Philips workshop. Our team at DEPT took the original landingpage and designed this new one based on specific personas and targets. After having a briefing on the current problems with the landingpage we had collective brainstorm with multiple teams we decided on key improvements to integrate into the new design. This was the startingpoint for the UX designer to start designing the wireframe and for me to get designing the UI and visual aspects of the page.
Agency
DEPT
Year
2019
Deliverables
Product page
Role
UI/Visual Designer
Visual
design Graphic
design UI
design UX
design Art-
direction Front-end
dev.
Smart Baby Bottle
The end result was this liquid inspired design that had all the desired aspects and is aiming to reach conversional targets.
  • Pressure Cooker Workshop
  • Collective Brainstorm
  • User Personas
  • Benchmark research
  • Concepting
  • UI/Visual Design
  • Client Presentation
More work
Next project
Bugaboo
Next project
Finess
Next project
SMS
Next project
Envision
Next project
VICE
Next project
ABN AMRO
Next project
Miele
Next project
Bugaboo
Next project
Finess
Next project
SMS
Next project
Envision
Next project
VICE
Next project
ABN AMRO
Next project
Miele
Next project
Bugaboo
Next project
Finess
UX & Visual Design
You've got mail
In 2019 I have designed the direct mailing designs for Bugaboo through DEPT. The object was to create a clear design that was suited to the brand identity. Bugaboo being a premium stroller brand needed a design for direct mailing that displayed the brand in a way that suited them better.
Agency
DEPT
Year
2021
Deliverables
Wireframes & Designs
Role
UX/Visual Designer
Visual
design Graphic
design UI
design UX
design Art-
direction Front-end
dev.
Email Design
The challenge in designing mailing is - while keeping it easy integrateble in an automated environment - to keep the creatives original so the viewer can be triggered in different ways opposed to seeing the same email time and time again. I personally think we reached this goal and being that Bugaboo still uses these designs as the base of their mailing is a good sign they do too.
  • Wifreframes
  • Visual Design
  • UI/UX Design
More work
Next project
Finess
Next project
SMS
Next project
Envision
Next project
VICE
Next project
ABN AMRO
Next project
Miele
Next project
Philips
Next project
Finess
Next project
SMS
Next project
Envision
Next project
VICE
Next project
ABN AMRO
Next project
Miele
Next project
Philips
Next project
Finess
Next project
SMS
UX/UI/Visual & Graphic Design
Culture Couture
In 2018 I’ve started a fashion brand in streetwear with designs from my own hand. Besides designing the apparel I’ve created the brand as a whole. Finess is my hobby project and I can put all my creativity into it. I have to say the knowledge I get from these hobby projects are a huge bonus for me in getting a broader sense of businesses and it's marketing. From an early age I've always been business minded and combining this with my passion for online and design is the best there is for me.
Company
Finess
Year
2018-Present
Deliverables
Clothing, packaging, website, social content
Role
Founder/Art Director
Visual
design Graphic
design UI
design UX
design Art-
direction Front-end
dev.
Street wear fashion label
From logo to website to maintaining and advertising on social media channels and Google. Connecting with influencers and directing photoshoots. This is the website on mobile device.
  • Branding
  • Graphic Design
  • UI/UX Design
  • Content Creation
  • Social Media Management
  • PR
More work
Next project
SMS
Next project
Envision
Next project
VICE
Next project
ABN AMRO
Next project
Miele
Next project
Philips
Next project
Bugaboo
Next project
SMS
Next project
Envision
Next project
VICE
Next project
ABN AMRO
Next project
Miele
Next project
Philips
Next project
Bugaboo
Next project
SMS
Next project
Envision
My story
Birth
1986
30 december 1986 I was born into this world. A small town called Abbekerk is where I have grown up and spend my days as a kid. Playing outside, soccer, swimming and tennis. Besides these sports I really loved to draw and to spend time on the computer exploring all new possibilities this new technique had to offer including the internet which became mainstream.
Grafisch Lyceum
2002
Fast forward to 2002. This is where I have applied at Grafisch Lyceum Amsterdam by doing an admission test which only a part of the applicants would pass because there where more applicants than seats available. Here I have continued general classes like english and math but most of the time was a deep dive into all kinds of media creation. Designing interfaces, coding, animation, typography, video creation, 3D design, offset printing, entrepeneurial classes etc.
Graduated
2006
In 2006 I have graduated as a Multimedia Designer. Looking back at my school period I realise I have been very lucky to have gone to a school which such a good vibe amongst students and teachers. It really was a school with like minded people which nowadays only is being matched when I find myself in creative environments. In 2004-2005 I had my first working experience as a junior developer internship at an internet agency.
Freelance
2007
After my internship I kept working at the agency until 2007. My desire to work as a designer was so strong that I decided to go freelance. As freelance designer in a small town/city I have worked mostly for SME's sorting out their branding and websites. My first real gig as a freelance designer was creating the website of a local pub. In the years to follow amongst all SME's I designed and developed some cool experiences for artists which I was connected to or reached out thhrough youtube.
Agency life
2013
In this year I decided I wanted to go a little bit 'bigger'. I was curious about working at an agency with talented people and the clients that they served which often were the more well known brands. In this agency period I have worked at or in service of agencies like .bone, RLVNT, TBWA, Saatchi & Saatchi, Duval Guillaume, JWT, Code d'Azur, Pervorm & IPG Mediabrands. And yes, from then on the clients I have worked for proved to be big names including Samsung, HP, Mercedes Benz, McDonalds, Tommy Hilfiger, Envision, HEMA, BMW and Greenpeace.
Back to freelance
2017
Blood is thicker than water and so in 2017 I started freelancing again. Where in the past I always filled in an hybride position because of my knowledge of development I now only take on design jobs (*Déjà vu*). In the past years I have been honored to work together with the most awesome and globally known agencies and companies I always dreamed of working for. Ánd doing the job I love most: designing.

It has so far been a ride where I have learned a lot about myself as a professional and the working life and consider myself as a true professional in creating digital experiences. I love digital and am sure I will for a long time to come. Because of this intrensic love for my work I am sure I will continue to develop my skills and keep on growing forward.
Creating effective and aesthetic digital experiences.


As freelance UI/UX designer I help brands engage and interact with people or other businesses through digital experiences like their (e-commerce) website, app, landingpages or advertising.

What I love to do is to create digital experiences and making these experiences as effective as possible through research and testing. Ánd designing this in the most aesthetically pleasing way making the quality of design reflect the quality of the brand in the best way possible.

Process-wise I am able to work both agile and waterfall. Besides design I have past work experience in front-end development and although I'm not available as a developer anymore it does make it a lot easier for me to relate to and work with developers but also to design with the latest development possibilities in mind. In fact this online portfolio is completely developed by myself!

Just a few of the top brands I've worked with include ABN AMRO, Mercedes Benz, BMW, HP, Tommy Hilfiger, McDonalds, Nespresso, Schiphol & Greenpeace and agencies TBWA, JWT, N=5, Duval Guillaume, Saatchi&Saatchi, .bone, DEPT & Code d'Azur.

If ever I can possibly help you out with something please let me know. You can always contact me.

Best,

Rik Wanders

Top brands and agencies I have worked for
my story
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