Freelance UX Designer with strong UI and visual design skills. Rik Wanders

Design & Digital Art Direction

Interactive Advertising Experiences

At VICE Media I have been part of the Ad Studio team. With this amazing team I have created many interactive creatives, formats, concepts & pitches in service of the most known brands in the world.

Agency

VICE

Year

2021

Deliverable

Interactive stories and advertising

Role

Interactive design & digital art direction

Visual
design Graphic
design UI
design UX
design Art-
direction Front-end
dev.

Work

I have had the honor to assist VICE for a year in 2021-2022 and in this period I have designed for advertising brands on the VICE platform of which Adidas, Gucci, The New York Times, Disney, Lionsgate, PayPal and Campbell's.

MY FIRST MILLION

Below you see an example of a micro website I have designed for Puig/Paco Rabanne. The concept by VICE was to create a music pitching contest where the winner could win studio time with known artist from Germany. 1 million being the most popular fragrence by Paco Rabanne content was created explaining artist's path to their 1st million views/streams.

THE PROTÉGÉ

This experience is created to raise awareness and engagement around the premiere of this Lionsgate movie. Counting the days until première and showing the movie trailer.

RALPH'S CLUB

Welcome to Ralph's Club. Where you get an insight around the newly launched perfume by Ralph Lauren. An interactive experience where all aspects of the fragrence like ingredients are being shown to the user and people are able to buy the perfume.

CALL OF DUTY WARZONE

This design is made as an interactive experience to display the new call of duty edition. The experience showed the map and the different places on it complimented with a short description about these places. All to raise awareness and interest around the launch of this COD edition.

CAMPBELL'S SOUP

Very honored to be able to touch on this iconic piece of history. Because of this I decided to make the can speak for itself.

Next project

ABN AMRO

Visual, UX Design & Art Direction

Payments & Insurances

At ABN AMRO I have created, managed and edited visual digital assets. Making sure every visual content was telling the right story. In general these visuals are placed on the website, social media, banners and emails.

If new photos where needed or desirable I wrote a storytelling script around the products and discussed this with a photographer and producer. Then after selecting the right location and models we went out to shoot. During these shoots I was present to give direction where needed.

Company

ABN AMRO

Year

2018-2019

Deliverables

Visual content abnamro.nl, mailings, ads etc. Photography, wireframes, user flows

Role

Visual designer a.i.

Visual
design Graphic
design UI
design UX
design Art-
direction Front-end
dev.

Digital banking

Below you'll see some of the work I have done for ABN-AMRO including visuals, photography and user flows.

Visual Design Abnamro.nl
E-mail, DTP, Ads
Photography Creation
Photography Management
UI/UX Design

UI & UX design

/ INSURANCES

Visual design

/ Credit

Next project

Miele

UX/UI/Visual Design & Development

Premium domestic appliances

At IPG I have done a lot of digital work for Miele, the premium brand for domestic appliances and commercial equipment. This work consisted of human centered UX and UI design of community and product landingpages along with complimenting advertising material.

Agency

IPG Mediabrands

Year

2016-2018

Deliverables

Landingpages & advertising

Role

UI/UX/Visual Design & Development

Visual
design Graphic
design UI
design UX
design Art-
direction Front-end
dev.

Landings and Ads

Here you'll find an example of a conversion targeted landingpage which is landed on mostly through online marketing channels.

From vacuum cleaners, wasmachines to kitchen equipment. On these productpages visitors can have an in depth look at the product in order to gain a good sense of the product they are interested in.

These product pages are designed with high priority on conversion.

UI/UX Design
Front-end Development
Interactive Design
Dynamic Ad Creation for Google DV360

Community page

/ KITCHENTRENDS

Product page

/ Product

Next project

Philips

UI & Visual Design

Innovation and You

This design is made as part of a DEPT x Philips workshop. Our team at DEPT took the original landingpage and designed this new one based on specific personas and targets. After having a briefing on the current problems with the landingpage we had collective brainstorm with multiple teams we decided on key improvements to integrate into the new design. This was the startingpoint for the UX designer to start designing the wireframe and for me to get designing the UI and visual aspects of the page.

Agency

DEPT

Year

2019

Deliverables

Product page

Role

UI/Visual Designer

Visual
design Graphic
design UI
design UX
design Art-
direction Front-end
dev.

Smart Baby Bottle

The end result was this liquid inspired design that had all the desired aspects and is aiming to reach conversional targets.

Pressure Cooker Workshop
Collective Brainstorm
User Personas
Benchmark research
Concepting
UI/Visual Design
Client Presentation

Next project

Bugaboo

UX & Visual Design

You've got mail

In 2019 I have designed the direct mailing designs for Bugaboo through DEPT. The object was to create a clear design that was suited to the brand identity. Bugaboo being a premium stroller brand needed a design for direct mailing that displayed the brand in a way that suited them better.

Agency

DEPT

Year

2021

Deliverables

Wireframes & Designs

Role

UX/Visual Designer

Visual
design Graphic
design UI
design UX
design Art-
direction Front-end
dev.

Email Design

The challenge in designing mailing is - while keeping it easy integrateble in an automated environment - to keep the creatives original so the viewer can be triggered in different ways opposed to seeing the same email time and time again. I personally think we reached this goal and being that Bugaboo still uses these designs as the base of their mailing is a good sign they do too.

Wifreframes
Visual Design
UI/UX Design

Next project

Finess

UX/UI/Visual & Graphic Design

Culture Couture

In 2018 I’ve started a fashion brand in streetwear with designs from my own hand. Besides designing the apparel I’ve created the brand as a whole. Finess is my hobby project and I can put all my creativity into it. I have to say the knowledge I get from these hobby projects are a huge bonus for me in getting a broader sense of businesses and it's marketing. From an early age I've always been business minded and combining this with my passion for online and design is the best there is for me.

Company

Finess

Year

2018-Present

Deliverables

Clothing, packaging, website, social content

Role

Founder/Art Director

Visual
design Graphic
design UI
design UX
design Art-
direction Front-end
dev.

Street wear fashion label

From logo to website to maintaining and advertising on social media channels and Google. Connecting with influencers and directing photoshoots. This is the website on mobile device.

Branding
Graphic Design
UI/UX Design
Content Creation
Social Media Management
PR

Next project

Rituals

Visual Design

Christmas gift finder

For Code'd Azur and Rituals I've had the honour to design a concept for the facebook gift finder canvas ad.

Agency

Code d'Azur

Year

2019

Deliverables

Concept design

Role

Visual designer

Visual
design Graphic
design UI
design UX
design Art-
direction Front-end
dev.

Find the perfect gift

The concept of this design was the cranebirds revealing the Rituals christmas gifts. The cranebirds are flying around in the key video and by entering the giftfinder the cranebirds fly in and reveal the giftfinder and it's content.

Next project

XS4ALL

Interactive Design & Development

XS4ALL Presenting the servicedesk

At .bone I was part of a team I have good memories of being a part of. We where asked to create an activation campaign for XS4ALL to celebrate their awarded servicedesk.

Agency

.bone

Year

2014

Deliverables

Website, display

Role

Interactive design (ass.)

Visual
design Graphic
design UI
design UX
design Art-
direction Front-end
dev.

Service Call

My contribution to this project was assisting the designers on UI and visual elements of the website and on the creation of advertising material.

Next project

VICE

My story

Birth

1986

30 december 1986 I was born into this world. A small town called Abbekerk is where I have grown up and spend my days as a kid. Playing outside, soccer, swimming and tennis. Besides these sports I really loved to draw and to spend time on the computer exploring all new possibilities this new technique had to offer including the internet which became mainstream.

Grafisch Lyceum

2002

Fast forward to 2002. This is where I have applied at Grafisch Lyceum Amsterdam by doing an admission test which only a part of the applicants would pass because there where more applicants than seats available. Here I have continued general classes like english and math but most of the time was a deep dive into all kinds of media creation. Designing interfaces, coding, animation, typography, video creation, 3D design, offset printing, entrepeneurial classes etc.

Graduated

2006

In 2006 I have graduated as a Multimedia Designer. Looking back at my school period I realise I have been very lucky to have gone to a school which such a good vibe amongst students and teachers. It really was a school with like minded people which nowadays only is being matched when I find myself in creative environments. In 2004-2005 I had my first working experience as a junior developer internship at an internet agency.

Freelance

2007

After my internship I kept working at the agency until 2007. My desire to work as a designer was so strong that I decided to go freelance. As freelance designer in a small town/city I have worked mostly for SME's sorting out their branding and websites. My first real gig as a freelance designer was creating the website of a local pub. In the years to follow amongst all SME's I designed and developed some cool experiences for artists which I was connected to or reached out thhrough youtube.

Agency life

2013

In this year I decided I wanted to go a little bit 'bigger'. I was curious about working at an agency with talented people and the clients that they served which often were the more well known brands. In this agency period I have worked at or in service of agencies like .bone, RLVNT, TBWA, Saatchi & Saatchi, Duval Guillaume, JWT, Code d'Azur, Pervorm & IPG Mediabrands. And yes, from then on the clients I have worked for proved to be big names including Samsung, HP, Mercedes Benz, McDonalds, Tommy Hilfiger, XS4ALL, HEMA, BMW and Greenpeace.

Back to freelance

2017

Blood is thicker than water and so in 2017 I started freelancing again. Where in the past I always filled in an hybride position because of my knowledge of development I now only take on design jobs (*Déjà vu*). In the past years I have been honored to work together with the most awesome and globally known agencies and companies I always dreamed of working for. Ánd doing the job I love most: designing.

It has so far been a ride where I have learned a lot about myself as a professional and the working life and consider myself as a true professional in creating digital experiences. I love digital and am sure I will for a long time to come. Because of this intrensic love for my work I am sure I will continue to develop my skills and keep on growing forward.

Creating effective and aesthetic digital experiences.

As freelance UX designer I help agencies and brands engage and interact with people or other businesses through digital experiences like their (e-commerce) website, app, landingpages or advertising.

What I love to do is to create digital experiences which takes the design within brand principles and the design system to the highest level and making these experiences as effective as possible through research and testing. Seeing data which confirms that an improvement on design has bettered the user experience and/or improved the revenue of the companies I work for is the best there is.

Process-wise I am able to work both agile and waterfall. Besides design I have past work experience in front-end development and although I'm not available as a developer anymore it does make it a lot easier for me to relate to and work with developers but also to design with the latest development possibilities in mind. In fact this online portfolio is completely developed by myself!

Just a few of the top brands I've worked with include ABN AMRO, Mercedes Benz, BMW, HP, Tommy Hilfiger, McDonalds, Nespresso, Schiphol & Greenpeace and agencies TBWA, JWT, N=5, Duval Guillaume, Saatchi&Saatchi, .bone, DEPT & Code d'Azur.

If ever I can possibly help you out with something please let me know. You can always contact me.

Best,

Rik Wanders

Top brands and agencies I have worked for