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Rik Wanders
UI & Visual
DESIGNER
Creating digital  spaces
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Design & Art-Direction
VICE AD STUDIO
VICE AD STUDIO
Visual, UX Design & Art-Direction
PAY & INSURE
PAY & INSURE
UI, UX, Interactive & Visual Design
HOME DEVICES
HOME DEVICES
UI & Visual Design
BABY BOTTLE
BABY BOTTLE
UX, UI, Visual & Graphic
STREET FASHION
STREET FASHION
Visual Design
GIFT FINDER
GIFT FINDER
Visual & Interactive Design
SERVICE DESK
SERVICE DESK
Interactive Design
DYNAMIC ADS
DYNAMIC ADS
SCROLL
SCREEN
OR TAP
HERE
Home
Design & Art-Direction
Design and Digital Art-
Direction
At VICE Media I have been part of the Ad Studio team. With this amazing team I have created many interactive creatives, formats, concepts & pitches in service of the most known brands in the world.
Agency
VICE
Year
2021
Deliverable
Interactive stories and advertising
Role
Interactive design & digital art-direction
Visual
design
Graphic
design
UI
design
UX
design
Art-
direction
Front-end
dev.
Work
I have had the honor to assist VICE for a year in 2021-2022 and in this period I have designed for advertising brands on the VICE platform of which Adidas, Gucci, The New York Times, Disney, Lionsgate, PayPal and Campbell's.
MY FIRST MILLION
Below you see an example of a micro website I have designed for Puig/Paco Rabanne. The concept by VICE was to create a music pitching contest where the winner could win studio time with known artist from Germany. 1 million being the most popular fragrence by Paco Rabanne content was created explaining artist's path to their 1st million views/streams.
THE PROTÉGÉ
This experience is created to raise awareness and engagement around the premiere of this Lionsgate movie. Counting the days until première and showing the movie trailer.
RALPH'S CLUB
Welcome to Ralph's Club. Where you get an insight around the newly launched perfume by Ralph Lauren. An interactive experience where all aspects of the fragrence like ingredients are being shown to the user and people are able to buy the perfume.
VIRTUAL TRY-ON
A virtual try-on experience presenting a collaboration between Ray-Ban and Sunglass Hut celebrating it's 50th anniversary. This experience presents users the possibility to try-on multiple Ray-Ban glasses giving a sense of their look wearing it.
Next project
ABN AMRO
Visual, UX Design & Art-Direction
Payments & Insurances
At ABN AMRO I have created, managed and edited visual digital assets. Making sure every visual content was telling the right story. In general these visuals are placed on the website, social media, banners and emails.

If new photos where needed or desirable I wrote a storytelling script around the products and discussed this with a photographer and producer. Then after selecting the right location and models we went out to shoot. During these shoots I was present to give direction where needed.
Company
ABN AMRO
Year
2018-2019
Deliverables
Visual content abnamro.nl, mailings, ads etc. Photography, wireframes, user flows
Role
Visual designer a.i.
Visual
design
Graphic
design
UI
design
UX
design
Art-
direction
Front-end
dev.
DIGITAL BANKING
Below you'll see some of the work I have done for ABN-AMRO including visuals, photography and user flows.
UI & UX design
/ INSURANCES
Visual design
/ Credit
Next project
Miele
UI/UX/Visual Design & Development
Premium domestic appliances
At IPG I have done a lot of digital work for Miele, the premium brand for domestic appliances and commercial equipment. This work consisted of human centered UX and UI design of community and product landingpages along with complimenting advertising material.
Agency
IPG Mediabrands
Year
2016-2018
Deliverables
Landingpages & advertising
Role
UI/UX/Visual Design & Development
Visual
design
Graphic
design
UI
design
UX
design
Art-
direction
Front-end
dev.
PRODUCT PAGES AND ADS
Here you'll find an example of a conversion targeted landingpage which is landed on mostly through online marketing channels.

From vacuum cleaners, wasmachines to kitchen equipment. On these productpages visitors can have an in depth look at the product in order to gain a good sense of the product they are interested in.

These product pages are designed with high priority on conversion.
Community page
/ KITCHENTRENDS
Product page
/ Product
Next project
Philips
UI & Visual Design
Innovation and Me
This design is made as part of a DEPT x Philips workshop. Our team at DEPT took the original landingpage and designed this new one based on specific personas and targets. After having a collective brainstorm with multiple teams we decided on key aspects to integrate into the new design. This was the startingpoint for the UX designer to start designing the wireframe and for me to get designing the UI and visual aspects of the page.
Agency
DEPT
Year
2019
Deliverables
Product page
Role
UI/Visual Designer
Visual
design
Graphic
design
UI
design
UX
design
Art-
direction
Front-end
dev.
SMART BABY BOTTLE
The end result was this liquid inspired design that had all the desired aspects and is aiming to reach conversional targets.
Next project
Finess
UX/UI/Visual & Graphic Design
Culture Couture
In 2018 I’ve started a fashion brand in streetwear with designs from my own hand. Besides designing the apparel I’ve created the brand as a whole. Finess is my hobby project and I can put all my creativity into it. I have to say the knowledge I get from these hobby projects are a huge bonus for me in getting a broader sense of businesses and it's marketing. From an early age I've always been business minded and combining this with my passion for online and design is the best there is for me.
Company
Finess
Year
2018-Present
Deliverables
Clothing, packaging, website, social content
Role
Founder/Art-Director
Visual
design
Graphic
design
UI
design
UX
design
Art-
direction
Front-end
dev.
CONTEM-PORARY FASHION LABEL
From logo to website to maintaining and advertising on social media channels and Google. Connecting with influencers and directing photoshoots. This is the website on mobile device.
Next project
Rituals
Visual Design
Christmas giftfinder
For Code'd Azur and Rituals I've had the honour to design a concept for the facebook giftfinder canvas ad. The concept of this design was the cranebirds revealing the Rituals christmas gifts. The cranebirds are flying around in the key video and by entering the giftfinder the cranebirds fly in and reveal the giftfinder and it's content.
Agency
Code d'Azur
Year
2019
Deliverables
Concept design
Role
Visual designer
Visual
design
Graphic
design
UI
design
UX
design
Art-
direction
Front-end
dev.
Next project
XS4ALL
Interactive Design & Development
XS4ALL Presenting the servicedesk
At .bone I was part of a team I have good memories of being a part of. We where asked to create an activation campaign for XS4ALL to celebrate their awarded service. My contribution to this project was assisting the designers on UI and visual elements and help creating advertising material.
Agency
.bone
Year
2014
Deliverables
Website, display
Role
Interactive design (ass.)
Visual
design
Graphic
design
UI
design
UX
design
Art-
direction
Front-end
dev.
xs4allscreen1
xs4allscreen2
xs4allscreen3
xs4allscreen4
xs4allscreen5
xs4allscreen6
Next project
Peugeot
Interactive design & animation
Launching campaign & dynamic advertising
In 2018 I have made some dynamic and rich-media display ads for Peugeot. The rich-media ads where to create awareness around the launch of a new Peugeot model, the 508.
Agency
Mr. Ynk
Year
2018
Deliverables
Display ads
Role
Interactive design & animation
Visual
design
Graphic
design
UI
design
UX
design
Art-
direction
Front-end
dev.
DYNAMIC ADVERTISING
The dynamic ads are for every production Peugeot models. Dynamically placeable images and copy make it easy to create a lot of banners in a very short amount of time and to test these banners in order to manage performance.
Next project
VICE
My story
Birth
1986
30 december 1986 I was born into this world. A small town called Abbekerk is where I have grown up and spend my days as a kid. Playing outside, soccer, swimming and tennis. Besides these sports I really loved to draw and to spend time on the computer exploring all new possibilities this new technique had to offer including the internet which became mainstream.
Grafisch Lyceum
2002
Fast forward to 2002. This is where I have applied at Grafisch Lyceum Amsterdam by doing an admission test which only a part of the applicants would pass because there where more applicants than seats available. Here I have continued general classes like english and math but most of the time was a deep dive into all kinds of media creation. Designing interfaces, coding, animation, typography, video creation, 3D design, offset printing, entrepeneurial classes etc.
Graduated
2006
In 2006 I have graduated as a Multimedia Designer. Looking back at my school period I realise I have been very lucky to have gone to a school which such a good vibe amongst students and teachers. It really was a school with like minded people which nowadays only is being matched when I find myself in creative environments. In 2004-2005 I had my first working experience as a junior developer internship at an internet agency.
Freelance
2007
After my internship I kept working at the agency until 2007. My desire to work as a designer was so strong that I decided to go freelance. As freelance designer in a small town/city I have worked mostly for SME's sorting out their branding and websites. My first real gig as a freelance designer was creating the website of a local pub. In the years to follow amongst all SME's I designed and developed some cool experiences for artists which I was connected to or reached out thhrough youtube.
Agency life
2013
In this year I decided I wanted to go a little bit 'bigger'. I was curious about working at an agency with talented people and the clients that they served which often were the more well known brands. In this agency period I have worked at or in service of agencies like .bone, RLVNT, TBWA, Saatchi & Saatchi, Duval Guillaume, JWT, Code d'Azur, Pervorm & IPG Mediabrands. And yes, from then on the clients I have worked for proved to be big names including Samsung, HP, Mercedes Benz, McDonalds, Tommy Hilfiger, XS4ALL, HEMA, BMW and Greenpeace.
Back to freelance
2017
Blood is thicker than water and so in 2017 I started freelancing again. Where in the past I always filled in an hybride position because of my knowledge of development I now only take on design jobs (*Déjà vu*). In the past years I have been honored to work together with the most awesome and globally known agencies and companies I always dreamed of working for. Ánd doing the job I love most: designing. It has so far been a ride where I have learned a lot about myself as a professional and the working life and consider myself as a true professional in creating digital experiences. I love digital and am sure I will for a long time to come. Because of this intrensic love for my work I am sure I will continue to develop my skills and keep on growing forward.
Creating effective and aesthetic digital experiences.


As freelance visual & UI designer I help advertising-, production-, PR agencies and brands engage and interact with people or other businesses. Creating digital experiences like a website, shop, landingpage, rich-media, digital out of home, or social media ad which intuitively attract and guide audiences.

In my past roles I have been working on all kinds of creative sides. From user centered experience and interface design to creating and managing storytelling photography to optimizing design based on data coming from A/B tests or an UX lab. Working both agile and waterfall. When it comes tot titles I've been on jobs and assigments as a visual designer, UI designer, UX designer and as art director. Besides design I have work experience in front-end development and although I'm not available as a developer anymore it does make it easy for me to work with developers as well as conceptualizing and designing in a way that's technically efficient. In fact this online portfolio is completely developed by myself!

Just a few of the top brands I've worked with include ABN AMRO, Mercedes Benz, BMW, HP, Tommy Hilfiger, McDonalds, Nespresso, Schiphol & Greenpeace and agencies TBWA, JWT, N=5, Duval Guillaume, Saatchi&Saatchi, .bone, DEPT & Code d'Azur.

If ever I can possibly help you out with something please let me know. You can always contact me.

Best,

Rik Wanders

Top brands and agencies I have worked for
Contact me
my story
book me
Let's shine together!
+316 4676 2606
info@rikwanders.nl

Zuyderloostraat 3
2271 XK Voorburg
© Copyright 2022. All rights reserved.
Rik Wanders, Freelance Visual & UI Designer.